AT&T 5G AR.T
AT&T 5G AR.T
Create AR*T.
An AT&T AR in-store demo. Where users could collaboratively stack objects on top of each other to create virtual art in real time with the power of 5G.
Client
AT&T
Year
2019
Visual design, UI
Agency
Media.monks
The "AT&T AR Art Gallery Experience" project aims to create an immersive augmented reality app that enhances the in-store shopping experience at AT&T retail locations. By leveraging AR technology, this app provides customers with a unique opportunity to explore, interact with digital art while browsing AT&T products.
Process:
Art Selection and Curation:
Curate a diverse selection of digital art pieces, including interactive and static artworks, to cater to a broad range of artistic tastes and styles.
In-Store Activation Zones:
Identify designated in-store activation zones equipped with AR markers. These zones will serve as entry points for customers to access the AR art gallery.
User-Friendly App Design:
Develop a user-friendly AR app that allows customers to easily scan AR markers, view art pieces in their physical space, and navigate through the gallery.
Interactive Art:
Some art pieces can be interactive, enabling customers to engage with them through gestures, touch, or voice commands. This interaction enhances the art appreciation experience.
Outcome
The "AT&T AR Art Gallery Experience" app creates a seamless blend of technology and creativity within AT&T retail stores, offering customers an interactive and memorable shopping experience. By introducing digital art to the retail environment, this project fosters a unique and engaging atmosphere for customers and reinforces AT&T's commitment to 5G innovation.
