MM CONSULTANCY

Understanding through colour and texture.

Branding and web design for a Dutch applied psychological consulting firm. Creating a warm but professional direction that takes notes from nature and the human interaction. Using textures and graphical elements to take the brand to the next level.

Client

M&M Cunsultancy

Year
2023

Art Direction, Visual design, branding, UI

Freelance

Freelance

The "M&M Advies" focuses on establishing a comprehensive brand identity and a user-friendly website for a psychology firm dedicated to providing compassionate and effective mental health services. The aim is to create a brand that conveys trust, empathy, and expertise while making mental wellness accessible to all.

Process:

Brand Identity:

Logo Design:
- Craft a unique and memorable logo that incorporates soothing colors and symbolism to reflect mental wellness and balance.
Color Palette and Typography:
- Select a calming color palette that combines soft oranges and greens with neutral tones. Choose readable, modern typography for a professional yet approachable feel.
Brand Values and Messaging:
- Develop a brand voice that emphasizes empathy, professionalism, and the firm's commitment to nurturing mental wellness and personal growth.

Outcome

The "M&M Advies" brand and website project will result in a brand identity and online presence that conveys compassion, professionalism, and a dedication to mental wellness. The user-friendly website will serve as an accessible resource for individuals seeking support and guidance on their mental health journey.

This project showcases my expertise in creating a cohesive brand identity and a responsive, informative, and secure website for a psychology firm focused on promoting mental well-being.