LIONNESS
LIONNESS
Break down the isolation.
The Lioness 2.0 AR app, created with Ogilvy, Google, and the UN Women’s Unstereotype Alliance, aims to break down the isolation reported by so many women in advertising through firsthand anecdotes and interactive storytelling.
Concept and UI Development:
I began by defining the AR app’s core concept: a gallery of stories told by female voices and giving it a vibrant feel to all the elements. Keeping it simple so that the content was the main focus.