SMART AUTOMOTIVE EXPERIENCE
SMART AUTOMOTIVE EXPERIENCE
Premium Retail Experience.
For SMART we created and developed smart retail installations in premium city showrooms, at pop-up stores, at road shows and events all over the world.
The process
Innovative Layout: The showroom is designed with an innovative and interactive layout, allowing customers to explore the latest smart car models in a dynamic and engaging environment.
Digital Displays: Large digital screens and interactive kiosks provide customers with in-depth information on smart car features, customization options, and sustainability benefits.
Screen Integration
Virtual Showroom: The website replicates the physical showroom experience, allowing customers to explore smart car models online with 360-degree views and interactive customization tools.
The experience features educational content on smart car technology, sustainability, and the benefits of urban mobility.
Sustainability Initiatives:
Highlight the brand's commitment to sustainability by showcasing initiatives related to eco-friendly manufacturing, electric mobility, and reducing the carbon footprint
Interactive Features: The website included interactive features such as orbiting the car and the ability to request features through voice.
Outcome
The "Smart Car Showroom Experience" seamlessly bridges the physical and digital worlds to offer a dynamic, engaging, and informative way for customers to explore and interact with Smart cars. The innovative showroom and website provide a unique urban mobility experience, educating customers on the benefits of smart cars while offering personalization and support throughout their journey.
