NIKE PEGASUS
NIKE PEGASUS
Ready to launch.
Run as fast as a rocket in this in-store running experience. Created for Nike stores across China, this custom-built treadmill installation featured floor-to-ceiling screens encouraging visitors to sprint as fast as possible to launch an animated rocket into outer space.
Concept and Theme :
I conceptualized the visual as a tribute to the Pegasus legacy, emphasizing the idea that with every pair of Nike Pegasus shoes, runners can soar to new heights. The theme centered on the fusion of aerospace, shoe innovation, and style.
Process:
Visual Design: The installation’s design showcases high-quality images and renders, highlighting the Pegasus shoe. The design follows the dynamic and athletic aesthetics associated with the Nike brand and combined with aerospace futuristic elements.
Community and User-Generated Content: Users can submit their own Pegasus score by participating in the game, sharing photos, highscores, fostering a sense of community and engagement among runners in Nike stores in China.
Outcome
Outcome: The "Nike Pegasus Experience" is a comprehensive experience for Pegasus fans, athletes, and runners. It celebrates the legacy of the Pegasus line, highlights its latest innovations, and creates a community of like-minded individuals who share a passion for these iconic running shoes across china.
