THE GANG IS BEAUTIFUL
THE GANG IS BEAUTIFUL
Dance in the dark experience the light.
Born out of a need for connection. To resist this increasing rift, the friends turned brothers created a platform for people to come together again in the name of fashion, art, music and community.
The Gang Is Beautiful, open-minded fashion forward label, approached me to create a fresh and inviting branding identity that would resonate with their diverse community of patrons. The goal was to capture the essence of their unique culture and create a visual identity that would leave a lasting impression.
Process
Research and Discovery: I began by immersing myself in the labels atmosphere, speaking with the owners, and observing the regulars. This research allowed me to identify the labels key attributes: inclusive, diverse and a new subculture in the techno music and fashion scene
Logo Design: I crafted a logo that combined the essence of the founders in a age old industry to convey a classic but contemporary style set in the Berlin techno club scene, with a hint of Dutch underground scene.
Art direction: I extended the branding to the studio’s interior by designing art and signage that incorporated the logo and added a touch of alternative techno culture. This enhanced the overall ambiance and reinforced the brand's identity.
Outcome
The TGIB branding identity project resulted in a cohesive and memorable visual identity that authentically represented the label's values and atmosphere.
This project allowed me to demonstrate my expertise in branding, logo design, and visual storytelling, as well as my ability to create a unified brand experience across various touchpoints.
